Bikelane solutions was founded to meet the specific insurance needs of restaurant owners in the NY city area. Most restaurant owners are millennials and entrepreneurs following their dream and opening their own businesses. Many don’t understand insurance, liabilities and the types of coverage they need.
The solution
Bikelane provides a range of insurance coverage customized to the specifics of the restaurant business, helping restaurant owners understand their risks and working with them to protect them from potential liabilities.
Since Bikelane caters to a young, entrepreneurial age group, the brand we built is direct and appeals to the emotional side of being a small business owner. To this end we interspersed the design with honest thought provoking questions, employed a fresh color palette and used bold unexpected elements, creating a visual language designed to reflect the fact that Bikeland understands its customers’ challenges and can help solve them.
Bikelane solutions was founded to meet the specific insurance needs of restaurant owners in the NY city area. Most restaurant owners are millennials and entrepreneurs following their dream and opening their own businesses. Many don’t understand insurance, liabilities and the types of coverage they need.
The solution
Bikelane provides a range of insurance coverage customized to the specifics of the restaurant business, helping restaurant owners understand their risks and working with them to protect them from potential liabilities.