Bikelane provides a range of insurance coverage customized to the specifics of the restaurant business, helping restaurant owners understand their risks and working with them to protect them from potential liabilities.
Since Bikelane caters to a young, entrepreneurial age group, the brand we built is direct and appeals to the emotional side of being a small business owner. To this end we interspersed the design with
honest thought provoking questions, employed a fresh color palette and used bold unexpected elements, creating a visual language designed to reflect the fact that Bikeland understands its customers’ challenges and can help solve them.