Jericho Cosmetics

Feel Beautiful. Be Beautiful.

Overview and task

Founded in 1982, Jericho Cosmetics had an established brand with great name recognition, but their visual identity had become dated. They sought to reinvent their brand, focusing on their target market of mature, confident women to increase customer loyalty and attract new users.

The solution

The new look we created for Jericho is super clean, sophisticated and natural. We updated their logo with a crisp, modern look, placing an emphasis on the “J” in Jericho, which became a recognizable iconic differentiator for the logo and anchor element for the brand.

Services

• Logo Design
• Packaging Design
• Brand Identity
• Website Design
• Print Design
• Presentation Design

Logo

Packaging

Packaging

Catalog

Presentation

Packaging

Overview and task

Founded in 1982, Jericho Cosmetics had an established brand with great name recognition, but their visual identity had become dated. They sought to reinvent their brand, focusing on their target market of mature, confident women to increase customer loyalty and attract new users.

The solution

The new look we created for Jericho is super clean, sophisticated and natural. We updated their logo with a crisp, modern look, placing an emphasis on the “J” in Jericho, which became a recognizable iconic differentiator for the logo and anchor element for the brand.

Services

• Logo Design
• Packaging Design
• Brand Identity
• Website Design
• Print Design
• Presentation Design

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